The Chief executive of PepsiCo, Indra Nooyi (Noi) recently has come under fire for a comment she made on a interview on January 31st on a podcast known as “Freakonomics Radio” Podcast. Nooyi told the interviewer that women do not eat Doritos the same as men do, saying that women don’t like to crunch too loud in public. She was then asked if Doritos, owned by PepsiCo, was planning to make a male and female version of the chip. The term Lady Doritos swarmed the internet with many people speaking on Nooyi’s comments. Dorito’s official twitter responded to this incident by saying “We already have Doritos for women - they’re called Doritos”. PepsiCo released a statement saying it was a misunderstanding and that there will not be a Dorito product for female consumers.